# Press Asset Usage Rules

## Release-safe assets
- Keith Lawrence Miller founder photograph in this package (format conversions only; no retouching).
- Official MyTopMatch logo, lockup, mark, and app-icon family.
- Ivy League Coaching Career Strategy and Professional Intelligence reference visuals.
- Approved bios and boilerplates in this package.

## Conditional / label-required assets
MyTopMatch product and campaign visuals are official brand assets but may contain illustrative identities, scores, metrics, records, company names, badges, interfaces, and calls to action. Preserve an explicit illustrative-concept caption on every external reuse.

## Claims governance
- 'Since 2009' and '15+ years' are supported by the current public founder biography.
- Education and professional credentials are publicly listed; maintain issuer/certificate evidence for strongest provenance.
- Numerical volume/reputation claims - including 5,000+, 10,000+, 1,000+, and 400+ formulations - must follow the Evidence & Provenance Ledger. High-risk entries remain excluded from media copy until reconciled.
- Do not convert a testimonial about a particular service into a broader outcome claim. Preserve the original service context and exact approved wording.

## Independence statement
When Columbia education or historical Columbia affiliations are mentioned in Ivy League Coaching materials, retain this boundary where appropriate:

Ivy League Coaching is an independent private practice and is not affiliated with or endorsed by Columbia University or any Ivy League university.

## No fabricated media proof
Do not create press logos, publication badges, quotations, rankings, customer counts, research findings, or outcome statistics unless an evidence record exists.